Proportional campaigns (core)

The fundamental factors behind the calculation of individual rewards are:

1. The engagement for an individual's tweet

2. The sum of engagements for all the tweets in the pool.

3. The views for an individual's tweet

4. Banned status

5. Refferal who participated in campaign and the engagement they have

6. The number of prizes

The engagement for a tweet:

The engagement is dependent on the following factors:

1. Replies

2. Retweets

3. Likes

4. Impressions (times people saw a tweet on Twitter)

5. Details expansion

6. Link Clicks

7. Media engagement

We calculate the total engagement by the following formula:

Tweet Engagment = minimum between 1 + Likes + 3*Retweets and views / 10
Referral engagement (per referral) = 1 + 10% of his engagement
Note:  the maximum reward is capped to 5% of the total pool

While we'll be following the other metrics and displaying the data for them, however we'll base the rewards on the above three factors in the formula. The formula will keep on evolving over the time.

The reward for a tweet is proportional to the tweet's engagement compared to the overall engagement for all the tweets combined in the pool.

Reward calculation time

We will automatically calculate all the valid rewards after a day of closing the pool.

Distribution will be done within 72 hours of the pool close.

Reward example for proportional campaign

We have 5 participants: Alice, Bob, Charles, Don (who referred Alice and Charles), and Edward

The reward is 500 MOOO, the number of prizes is 3.

Note: we will ignore the cap to 5% for simplicity here

• Alice has 1 like and 35 views

• Bob has 1 like, 2 retweets and 23 views

• Charles has 100 retweets, 100 likes and 100 views

• Don has 200 views 2 retweets, 6 likes.

• Edward has 1 view

Points

• Alice has 2 points (minimum between 1 + 1 + 0 * 3 and 35 / 10)

• Bob has 2.3 points (minimum between 1+ 1 + 2 * 3 and 23 / 10)

• Charles cheated, he got banned, he got 0 rewards.

• Don has 14.1 points, he got 1.1 points from referring Alice (1 + 10% of 1 engagement), none from Charles because he is banned, plus his own engagement 13 (minimum between 1 + 6 + 2 * 3 and 200 / 10)

• Edwards has 0.1 points (minimum between 1+ 0 + 0 * 3 and 1 / 10)

Rewards

We only take the participation of the top n number of prize people (here 3), so the total of the pool is 18.4 (2 + 2.3 + 14.1)

The rewards are:

• Alice get 54.35 MOOO (2 / 18.4 * 500)

• Bob get 62.5 MOOO (2.3 / 18.4 * 500)

• Charles get 0 MOOO (and some regrets)

• Don get 383.15 MOOO (14,1 / 18.4 * 500)

• Edward get 0 MOOO (his ranking is 4th but only 3 prizes are distributed in this campaign)